Jennifer Jiyoung Suh

phd candidate | ux researcher

Jennifer suh



I am a PhD Candidate in Communication at University of California, Santa Barbara. I use both qualitative and quantitative methods to study human-computer interaction and social media.



Logmein, inc., ux research intern

Summer 2019

  • Currently working on a human-centered machine learning project for GoToStage.

Summer 2018

  • Interviewed GoToMeeting users to understand how they develop trust to continue using the product.

  • Interviewed LogMeIn employees about their understanding of users’ trust-building processes and identified design implications for GoToMeeting.

NSF EAGER: Group Privacy in social media, graduate student researcher

2017 - Present

  • Designed and conducted a set of experiments to understand threats to privacy posed by technology that enables extended trending topics analysis (e.g., predicting users’ sociodemographic or other personal characteristics based on topics they discuss on SNSs).

  • Made suggestions for developers to use techniques that obfuscate SNS users’ group identities.

Privacy heuristics (doctoral dissertation), Graduate student researcher

2017 - Present

  • Conducted two rounds of focus group interviews to understand how people use mental shortcuts to make disclosure and privacy-related decisions on SNSs (Facebook, Instagram, Snapchat, Twitter).

U.S. Department of state bureau of democracy, human rights, and labor, graduate student researcher

2016 - 2017

  • Coordinated usability testing of an Android app SecurePost before and after its launch on Google PlayStore (Almost 400 installs as of June 2017 from U.S. Turkey, Zambia, Mongolia, etc.).

  • Assisted in data synthesis and report writing based on cross-cultural research in Zambia, Turkey, and Mongolia.

department of communication, uc santa barbara, teaching assistant for communication research methods and statistical analysis

2016 - Present

  • Taught survey and experimental design for social scientific research projects.

  • Taught descriptive and inferential statistics and using R and SPSS for statistical analysis.

comparative optimism about privacy risks on SNSs (Master’s thesis), graduate student researcher

2015 - 2016

  • Analyzed survey data (collected by GfK) from a nationally representative sample of Facebook users to understand their privacy risk perceptions and information sharing behaviors.

  • Proposed ideas for developing new privacy tools that could support SNS users’ decisions.

Web Use Project & Collaborative Technology Laboratory, research assistant

2011 - 2013

  • Assisted with data collection for a lab study that assessed when people would use search engines (Google & Bing)

    and/or SNSs (Facebook & Twitter) for their information needs.

  • Coded open-ended responses about online information seeking and identified design implications for search engines.

  • Conducted in-depth interviews to understand people’s privacy perceptions and the way they share information on SNSs using different devices (mobile vs. non-mobile) in different locations.

  • Transcribed and coded interviews about people’s web search processes to find answers to specific health questions.



Experimental design

Focus group interviews

In-depth interviews


Survey design

Usability testing






Mechanical Turk

Python (elementary)



Social media

Privacy perceptions & management

Information sharing

Human-computer interaction (HCI)

Computer-mediated communication (CMC)


Professional Affiliation

ACM Special Interest Group on Computer-Human Interaction (SIGCHI)

International Communication Association (ICA)

Communication & Technology Division

Santa Barbara UX Meetup Group


university of california, santa barbara

Ph.D. Communication
Anticipated 2020

university of california, santa barbara

M.A. Communication
Graduated March 2016 

northwestern university

B.S. Communication Studies, magna cum laude

Minors: Business Institutions & Sociology
Graduated March 2014


regent’s special international fellowship, university of california, santa barbara, 2014-2019

communication century scholar, northwestern university, 2014

george m. sargent award for academic excellence, northwestern university, 2011 & 2013


Click here for my full CV.